Klarna
Klarna, a payment provider, and ad agency Fitzroy have teamed up to understand what drives Millennials and Gen Z and how they envision the future of online shopping. Their findings are presented in a whitepaper called "Retail Remixed.
Client: Klarna
Agency: Fitzroy
Year: 2020
Strategy: Pernille Kok-Jensen
Design: Alex Constantinou, Yasmine Bouma
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Project
By tapping into the mindset of Millennials and Gen Z, Klarna and Fitzroy aimed to inspire fresh, innovative approaches that will shape the future of retail. This vision was brought to life in a whitepaper designed to inform and motivate. During my time at Fitzroy, I had the opportunity to help design the whitepaper together with the design lead, making sure it appeals to Gen Z and Millennials.
This project was particularly enjoyable as it allowed the team to fully embrace Klarna's vibrant and diverse branding. We pushed our creative boundaries, exploring unconventional design concepts like descending text, bold contrasts, and the integration of their stunning photography. The immersive experience museum WONDR provided the perfect backdrop for the whitepaper launch, where a colorful presentation showcased the key takeaways. Mentioned in: Emerce & FONK
