My Kinda Skincare
My Kinda Skincare is convinced that it’s better for us and Mother Nature to use only what we need. They want to inspire the world to embrace the bare necessities. That’s why they developed pure skincare with a minimum of undiluted ingredients for all skin types.
Client: Flor Afonso
Agency: Gardeners
Strategy: Pascal van Ham
Design: Yasmine Bouma
Brand Naming // ART-DIRECTION // BRAND IDENTITY // SOCIAL MEDIA // WEB DESIGN // Brand Naming // ART-DIRECTION // BRAND IDENTITY // SOCIAL MEDIA // WEB DESIGN //
BRAND IDENITY // SOCIAL MEDIA // WEB DESIGN // BRAND NAMING // ART-DIRECTION // BRAND IDENITY // SOCIAL MEDIA // WEB DESIGN // BRAND NAMING // ART-DIRECTION //
Project
Unisex, non-binary, pure, less is more, authentic, human, friendly, accessible, bold, calming activism—these were some of the keywords that guided our creative process. During my time at Gardeners I developed the name, brand identity, and website to emphasize the power of less is more.
A custom typeface and a Danish oval as a visual element, with its lines echoed throughout the entire brand identity, reinforce this philosophy. Together, we’re inspiring the world to use only the essentials and create bathrooms with less waste.
