Paul Simons is a jeweller with over 50 years of experience. After a brief break, Paul Simons is back, ready to shake up the industry with a fresh approach that includes sustainable, lab-grown diamonds. The new brand identity needed to appeal to women aged 30-50 who appreciate timeless yet distinctive, contemporary diamond jewellery.
Client: Paul Simons
Agency: Que Pasa Graphics
Year: 2024
Design: Yasmine Bouma