Practice
Practice is a forward-thinking health clinic and platform focused on empowering individuals to take control of their well-being. Combining reliable medical advice, personal attention, and easy-to-use tools, Practice encourages people to actively engage with their bodies, create self-care routines, and make informed health decisions. The brand guides individuals toward a balanced lifestyle through prevention and self-optimization.
Client: Rachelle Jongen & Mia Wessels
Agency: Gardeners
Year: 2024
Strategy: Pascal van Ham
Design: Yasmine Bouma
BRAND IDENITIY // ART-DIRECTION // DIGITAL DESIGN // BRAND IDENITIY // ART-DIRECTION // DIGITAL DESIGN //BRAND IDENITIY // ART-DIRECTION // DIGITAL DESIGN
DIGITAL DESIGN // BRAND IDENTITY // ART-DIRECTION // DIGITAL DESIGN // BRAND IDENTITY // ART-DIRECTION // DIGITAL DESIGN // BRAND IDENTITY // ART-DIRECTION //
Project
We designed a visual identity that embodies the core values of holistic health, self-awareness, and personal growth. We used the ‘accolade’ { as our icon. It connects and brings everything back to what truly matters, summarizing the whole. It also visually suggests a hug, reflecting the brand’s commitment to supporting individuals in their health journeys.That’s why we chose this icon to represent Practice, because it's wrapped up with care and purpose.
For the typography we used ‘New Spirit Condensed, this is a bold yet graceful typeface. It’s rounded which gives it a human touch and it bridges the gap between traditional and contemporary. We utilized earthy tones with vibrant pops of color to create a grounded yet distinctive brand presence. The carefully chosen color palette reflects the brand's nature-based, friendly, and expert approach, with each shade selected for its psychological impact.
