Chewsome
Chewsome makes it easy for young parents by offering a subscription model with fresh, frozen meals, taking the stress out of healthy eating for your kids and making mealtime fun again. Baby food taken seriously. Solid foods, also known as "baby-led weaning", are beneficial for speech development, hand-eye-mouth coordination, and teaching children to self-regulate their food intake by allowing them to pick up their own food.
Client: Chewsome
Agency: Gardeners
Strategy: Pascal van Ham
Design: Yasmine Bouma
ART-DIRECTION // BRAND IDENTITY // SOCIAL MEDIA // ART-DIRECTION // BRAND IDENTITY // SOCIAL MEDIA // ART-DIRECTION // BRAND IDENTITY // SOCIAL MEDIA //
SOCIAL MEDIA // ART-DIRECTION // BRAND IDENITY // SOCIAL MEDIA // ART-DIRECTION // BRAND IDENITY // SOCIAL MEDIA // ART-DIRECTION // BRAND IDENITY //
Project
Founders Vicky and Tina approached Gardeners to give their vision a name, face, and voice for their promising start-up, which launched in Germany in the fall of 2023 and is set to conquer the rest of Europe.This brand identity is a smooth and solid statement, playing with organic shapes and visualizing texture in a tasty way.
The food inspired colors and the logo offers a friendly invitation to take a bite. We tilted the counter (whitespace) in the ‘O’ by 90 degrees, giving it a friendly look. The ‘O’ also represents a mouth, making it playful and perfectly suited to the brand. We are proud to have helped Chewsome with their brand name, identity, and packaging — nourishing the little ones and supporting their healthy growth.
